Strategy, goals, KPIs and decisions in one place, down to every team and every person. See early what is falling behind, ask your AI assistant why, and change course in a day instead of a quarter.
The product
Not another slide deck. Business holds the plan, the numbers and the decisions, so the leadership team, every team and the board look at the same picture.
The strategy, the goals for each unit and what you have chosen not to do.
Goals from the company down to every person, with live numbers from your own systems.
Short, regular check-ins. Deviations get a cause, an owner and an action.
The risk register, a decision log and the board pack, built from the same records.
What control gives you
Most companies run on last month's numbers and a strategy in a slide deck. Business takes you step by step from believing to knowing, and from knowing to reaching the goal.
The plan lives in slides, the numbers are a month old and the picture depends on who you ask.
Live KPIs measured against their pace, and an owner for every goal. You see a deviation the week it starts.
Every strategy and initiative says which number it should move and by when. That makes it something you can test.
You compare the effect with what you expected, and decide to continue, change or stop, with the reasons kept.
Everyone can see how their work moves the company, so effort goes where it counts, all the way to the target.
The people closest to the work see problems and chances first. Business brings that up to the leadership team.
How it works
Leaders and systems keep Business up to date in a few minutes a week. The CEO and the board read, decide and change course.
Every KPI is measured against its pace, not just its target. When a number falls behind, the leader who owns it writes why and what they will do.
| Month | Actual | Plan |
|---|---|---|
| January | $300.0K | $400.0K |
| February | $700.0K | $800.0K |
| March | $1.0M | $1.3M |
| April | $1.4M | $1.8M |
| May | $1.8M | $2.3M |
| June | $2.1M | $2.8M |
| July | $2.5M | $3.2M |
| August | $2.8M | $3.6M |
| September | $3.1M | $4.0M |
| October | – | $4.5M |
| November | – | $5.0M |
| December | – | $5.5M |
Each goal owner gives a new value, how confident they are and a sentence on what happened. Numbers from your accounting system, CRM and other tools come in by themselves.
Goals, KPIs, risks and decisions go into the pack from the same records the leadership team uses. An AI draft of the CEO's summary cites every source, and nothing reaches the board until the CEO has approved it.
Norway is ahead of plan, driven by the public sector.
Source: KPI Revenue Norway, SeptemberSweden is 22% behind on order intake; two tenders have moved to November.
Source: Goal O2, check-in September 26From the board to every team
Company goals break down into goals for each unit, each team and each person. When something falls behind, you can follow it to where it happens.
OKRs and KPIs
KPIs tell you how the business is doing. OKRs say what you will change. Business holds both, and links them to the people who own them.
An objective is a clear ambition for a period. Two to four key results measure whether you reached it, from a starting value to a target.
A KPI is measured all the time, against a target and the pace to reach it. When it falls behind, someone owns the next step.
When a KPI falls behind, you set an OKR to move it. The OKR's initiatives do the work, the KPI shows if it worked, and it keeps watch after the quarter ends.
Read the guideAI connections
Connect Claude or another assistant that supports MCP. It reads goals, KPIs, risks and plans with your access, and can suggest changes that a person approves in Business.
Launch in Sweden is 16 pp behind its pace. Order intake is $3.1M against a plan of $4.0M.
The sales lead wrote that two large tenders moved to November, and a second round of sales visits in Gothenburg has started.
Goal O2 · KPI Order intake Sweden · check-in September 26
Here is a proposal for the goal's owner:
Part of StarQuest
Business works on its own, and better with Orbit and Compass. They share people and data under one sign-in.
Recruitment
Hiring needs come from the plan in Business, so the right people are ready in time.
Go to OrbitCRM
Pipeline and order intake flow into the KPIs in Business without anyone typing them twice.
Go to CompassBusiness management
Strategy, goals, KPIs and decisions, from the board to every team.
You are hereSecurity and privacy
Access through StarQuest Identity with your Microsoft 365 or Google account. Remove a person once and their access ends everywhere.
Access follows roles and the org chart. Personal goals are private to the person and their leaders.
Retention rules, export and deletion per person, and a full audit log of who changed what.
In 30 minutes we set up your goals and show what the leadership team and the board would see.
